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Gestamp Argentina: Shared communication at an industrial scale

With teams spread across production plants and corporate areas, Gestamp Argentina needed a simpler way to centralize information and make it accessible to employees who do not work in front of a computer. With Humand, it brought its communications together in a mobile experience and made information easier to access from anywhere.
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Industry​

Automotive
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Country

Argentina
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People

1498
ChatGPT Image Jul 7, 2026, 05 45 00 PM
+ 90 %

employees on the platform

Dispersed information and limited access for plant teams

One of Gestamp Argentina’s main challenges was bringing together information that was spread across different spaces and channels. For the Human Resources team, finding a tool capable of communicating the organization’s different priorities and centralizing them in one place had become a strategic need.

This was compounded by a challenge inherent to industrial operations: a large portion of employees work on the plant floor and do not have permanent access to a computer or a corporate email account.

The company needed a solution that would allow everyone to access the same information easily, regardless of their role, location, or the tools available to them during the workday.

From multiple channels to a mobile-accessible experience

With Humand, Gestamp Argentina was able to centralize its communications and bring them directly to each employee’s phone. As a result, plant teams could access information from their own mobile devices at any time of day. Employees without a corporate email account can sign up using their national ID number, receive a code, and create their own password, removing a barrier that had previously limited access.

For the Human Resources team, this change made it possible to bring information closer to the entire organization and provide a shared experience, even for employees with very different ways of working.

A platform that continues to grow alongside the organization

Today, Humand plays a strategic role in Gestamp Argentina’s internal communications and continues to expand its use cases, bringing more and more resources into the platform.

  • Internal Communications: One of the core modules. The team regularly creates content and initiatives to drive participation and turn the platform into a go-to source of information.
  • People Experience: Centralizes employee-related information and supports different stages of the employee experience.
  • Forms: Gestamp is expanding its use to move everyday processes into a simpler, more accessible digital environment.
  • Knowledge Library: Brings together relevant information and materials so employees can find them in one place whenever they need them.

The platform also made it possible to measure user behavior more accurately. In an industry accustomed to tracking daily, weekly, and monthly indicators, having access to real-time reports marked an important change for the team.

More than 90% of employees onboarded and greater visibility

One of the most tangible results was bringing more than 90% of employees onto the platform. The team can view metrics in real time and understand how adoption is evolving, which is especially valuable in a large-scale operation.

The process also included migrating from another app that was already being used in Brazil, adding an extra layer of complexity. Throughout the transition, Humand’s support was key to resolving questions, answering inquiries, and giving the Human Resources team confidence.

The impact goes beyond bringing information together in one place. For Gestamp, the platform also created a closer, more accessible experience aligned with the reality of its production teams.

“Finding a place to communicate the organization’s different priorities was important, and Humand played a strategic role.”

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Giuliana SpagnoloHead of Talent and Development, Gestamp Argentina

About Gestamp Argentina

Gestamp is a multinational company dedicated to the design and manufacturing of metal components for the automotive industry. It operates more than 100 plants and employs over 40,000 people worldwide.

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