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Econt: From a Need for Change to 99% Adoption

Econt is one of Bulgaria’s most trusted express delivery companies, operating a nationwide network of offices and couriers that keeps people and businesses connected every day. With thousands of employees spread across the country and expanding operations into Greece and Romania, Econt has long understood that providing high-quality logistics starts with delivering a high-quality experience to its people.
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Industry

Transport & Logistics
icon country

Country

Bulgaria
image hero econt
+ 99 %
Active users
4,424
Licenses activated
~ 55,000
Messages sent weekly
59,411
Birthdays & anniversaries views in 24 weeks
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A turning point for internal comms

With a workforce spread across hundreds of locations, keeping everyone aligned, informed, and engaged is no small task. Until not long ago, Econt relied on Workplace for internal communications, plus a whole set of solutions that helped manage processes from vacations and time-off to training.

But when Workplace was sunset, the team faced a critical decision: find a quick replacement, or take the opportunity to find a platform that could meet the communication needs of a large, distributed workforce while setting the foundation for future optimizations across HR.

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The right partner makes all the difference

The search began with a clear set of requirements. The new platform should be able to:

  • Handle Econt’s scale
  • Meet the company’s technical standards
  • Feel intuitive to employees from day one

After evaluating the options on the market, Humand stood out not only for what the product offered, but for how the team showed up. “Mostly the warm welcome, fast communication and problem-solving, and, of course, the very competitive prices,” explained Nadezhda Hristova, Business Continuity Expert at Econt, when asked about the reasons why they decided to partner with Humand.

In order to ensure a thorough decision-making process, teams across Business Continuity, Brand Development, Brand Communications, Knowledge and Training, and HR were involved in the evaluation and implementation. This ensured broad organizational buy-in from the start.

“The adoption process was pretty straightforward and as planned. The Humand team was diligent and able to fix any bumps along the way quickly.”

Nadezhda Hristova

Business Continuity Expert

An implementation process to hit the ground running

“Quick, hands-on, and well monitored.” That’s how Nadezhda Hristova describes the implementation. The transition was smooth, thanks to a familiar and intuitive interface that reduced the learning curve for employees. And whenever a challenge arose, the Humand team responded quickly and kept the rollout on track. The result was a seamless migration for a workforce of thousands without disruption to daily operations.

Humand is already built into the daily routine

Today, Econt has achieved near-total platform adoption: 4,424 out of 4,500 licensed users are active, a +99% activation rate. The numbers are impressive, but what they really tell is the story of a community that is genuinely engaged and finding true value in the platform.

Three key use cases sit at the heart of that value:

  • Immediate company-wide communication: The Humand chat is the go-to channel for real-time communication across the organization, with up to 1,200 unique users sending up to 55,000 messages weekly.
  • Collaboration for day-to-day operations: Dedicated groups allow employees to use posts to resolve shipment issues, get answers to technical questions, and support each other on essential daily tasks, driving 1,352 posts, 1,727 reactions, and 1,572 comments in March 2026 alone, which reduces support ticket volume and resolution time, translating into a real operational benefit.
  • Company-wide announcements: Important news reaches everyone across Econt instantly, keeping the entire workforce aligned.

Additionally, features like Surveys, Marketplace, and Birthdays and Anniversaries have added new dimensions to how the Econt community experiences the platform. The Birthdays and Anniversaries module has resonated particularly well, accumulating over 59,000 views in just 24 weeks. The Marketplace has opened up a new internal channel where employees can access and even resell products. And Surveys have given the team a simple way to gather company-wide feedback directly on the platform.

Through Humand, Econt has turned a moment of disruption into a long-term asset. The platform has become the daily communication backbone for the organization and the central hub where critical people issues are tackled and, most importantly, resolved. And with their sights already set on exploring Sammy, Humand’s intelligent assistant, the team at Econt is just getting started.

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