A turning point for internal comms
With a community spread across hundreds of locations, keeping everyone aligned, informed, and engaged is no small task. Until not long ago, Econt relied on Workplace for internal communications.
But when Workplace was sunset, the team faced a critical decision: find a quick replacement, or take the opportunity to find a platform that could meet the communication needs of a large, distributed community while setting the foundation for future optimizations.
The platform itself wasn’t the only challenge: Econt’s community is made up mostly of deskless colleagues, so the endeavor was far more than a tool change. It was the start of an ambitious journey to build a shared space where every person could feel connected, no matter where they were.
Searching for the right partner
The search began with a clear set of requirements. The new platform should be able to handle Econt’s scale, meet the company’s technical standards, and feel secure, easy to access, and natural to use for everyone in the community from day one.
In order to ensure a thorough decision-making process, teams across Business Continuity, Brand Development, Brand Communications, Knowledge and Training, and HR were involved in the evaluation and implementation. After assessing the options on the market, Humand stood out for its product and competitive offering. Plus, the team showed up with a warm welcome, fast communication, and a focus on problem-solving.
Behind the 99% adoption: How to hit the ground running with new tech
“Quick, hands-on, and well monitored.” That’s how Econt describes the implementation. The transition was smooth, thanks to a familiar and intuitive interface that reduced the learning curve across the community.
Still, near-total adoption across a deskless community doesn’t happen by accident. It happens when a company treats every person as someone worth reaching out to.
At the heart of Econt’s impressive 99% adoption lies a change management playbook built by Econt itself: an intensive preparatory campaign rolled out in three phases (pre-migration, during the transition, and most actively post-launch), with internal communication at every stage.
But the real driver was the personal touch. The Econt team reached out to every single person in the community to personally invite them to start using Humand. That one-to-one outreach, paired with how intuitive Humand is, turned a technology rollout into a community-wide shift.
“When people are connected, work is easier. And when they feel like a community, results follow naturally.”
A foundation in place, and a bigger ambition taking shape
Humand is increasingly weaving itself into daily life at Econt. Across the community of 4,500 people, 4,424 accounts are activated (users who have logged into the community at least once), and 99% are monthly active users (unique users who have logged in at least once in the last 28 days).
The numbers are strong, but the more important story is what those numbers make possible: a place where people help each other in real time, find what they need without friction, and stay close even when they’re spread across the country. That foundation already shows up in everyday habits across the community:
- Quick help between colleagues: Up to 1,200 people send around 55,000 messages weekly through Humand chat, a real-time line between people who need answers and the people who have them.
- Solving issues on the go: Dedicated groups give the community a place to resolve shipment questions, support each other on technical challenges, and keep daily operations moving. In March 2026 alone, that produced 1,352 posts, 1,727 reactions, and 1,572 comments, leading to a meaningful drop in support ticket volume and resolution time.
- Easier, more direct communication: Company-wide announcements reach every person instantly, keeping everyone aligned no matter where they are.
Around those habits, features like Surveys, Marketplace, and Birthdays & Anniversaries are weaving new threads of connection: over 59,000 Birthdays views in 24 weeks, a Marketplace where the community trades and shares, and a Survey tool that gives every voice a way in.
But this is far from the finish line. Day by day, the Econt team is shaping Humand into the company’s social hub: a space where the right information always finds the right person, where culture lives, and where the interesting things that happen in the company get talked about, shared, and celebrated. Humand is leaving behind the feel of a corporate tool and growing into something more like a family or friends chat — a place where every community member can comfortably write, ask questions, help others, and feel part of something bigger.
Econt is turning a moment of disruption into a long-term asset, and that vision is already underway. The most exciting chapters for Econt’s community are still being written, and we hope to share more updates very soon!