With a community spread across hundreds of locations, keeping everyone aligned, informed, and engaged is no small task. Until not long ago, Econt relied on Workplace for internal communications.
But when Workplace was sunset, the team faced a critical decision: find a quick replacement, or take the opportunity to find a platform that could meet the communication needs of a large, distributed community while setting the foundation for future optimizations across HR. And the platform itself wasn’t the only challenge: Econt’s community is made up mostly of deskless workers (couriers and warehouse staff), so this was far more than a tool change. It was the start of an ambitious change management journey.
The search began with a clear set of requirements. The new platform should be able to handle Econt’s scale, meet the company’s technical standards, and feel intuitive to every person in the community from day one.
After evaluating the options on the market, Humand stood out not only for what the product offered, but for how the team showed up. “Mostly the warm welcome, fast communication and problem-solving, and, of course, the very competitive prices,” explained Nadezhda Hristova, Business Continuity Expert at Econt, when asked about the reasons why they decided to partner with Humand.
In order to ensure a thorough decision-making process, teams across Business Continuity, Brand Development, Brand Communications, Knowledge and Training, and HR were involved in the evaluation and implementation. This ensured broad organizational buy-in from the start.
“Quick, hands-on, and well monitored.” That’s how Nadezhda Hristova describes the implementation. The transition was smooth, thanks to a familiar and intuitive interface that reduced the learning curve across the community. And whenever a challenge arose, the Humand team responded quickly and kept the rollout on track. The result was a seamless migration for thousands of people without disruption to daily operations.
And that smooth rollout is only part of the story. Near-total adoption across a deskless community doesn’t happen by accident. Behind the 99% adoption Econt achieved lies a change management playbook built by Econt itself: an intensive preparatory campaign rolled out in three phases (pre-migration, during the transition, and most actively post-launch), with internal communication at every stage.
But the real driver was the personal touch. The Econt team reached out to every single person in the community to personally invite them to start using Humand. That one-to-one outreach, paired with how intuitive Humand is, turned a technology rollout into a community-wide shift.
Today, Econt has achieved near-total platform adoption across its community of 4,500 people: 4,424 activated accounts (number of users who have logged into the community at least once) and +99% monthly active users (number of unique users who have logged into the community at least once in the last 28 days). The numbers are impressive, but what they really tell is the story of a community that is genuinely engaged and finding true value in the platform:
Additionally, features like Surveys, Marketplace, and Birthdays and Anniversaries have added new dimensions to how the Econt community experiences the platform. The Birthdays and Anniversaries module has resonated particularly well, accumulating over 59,000 views in just 24 weeks. The Marketplace has opened up a new internal channel where community members can access and even resell products, and Surveys have given the team a simple way to gather community-wide feedback directly on the platform.
Through Humand, Econt has turned a moment of disruption into a long-term asset. The platform has become the daily communication backbone for the community and the central hub where critical people issues are tackled and, most importantly, resolved. And with their sights already set on exploring Sammy, Humand’s intelligent assistant, Econt is just getting started.
