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SportClub: Professionalizing Internal Communication Without Losing Its Family DNA

SportClub is Argentina’s largest fitness and wellness chain. As the company expanded its locations across the country, communication between teams still relied on informal channels that were no longer enough for its growing scale. Today, SportClub centralizes its internal communication in Humand, giving every area a direct way to connect with the rest of the organization.
icon industry

Industry​

Gym
icon country

Country

Argentina
icon people

People

850
ChatGPT Image Aug 20, 2026, 03 45 45 PM
+ 150

weekly active users

90 %

monthly active users

+ 60

employees send messages via Chat every week

Behind the scenes, communication wasn’t growing at the same pace as the company

That initial growth was not matched by communication capable of keeping up with the company’s scale. SportClub needed to professionalize communication across its teams and Human Resources while preserving the close-knit identity that has defined the company from the beginning.

Before Humand, there was no single established communication channel, which meant that formality and many company updates were often lost along the way. In addition, much of the company’s communication efforts were focused externally, on customers and the general public. Internally, however, the different areas were not always connected with one another.

One place to find anyone, across any team

With Humand, SportClub has enabled each team to better understand the work of the others. The module they use most is the Wall, the heart of their day-to-day communication: it brings together corporate posts, benefits, giveaways, updates, and news, often featuring employees themselves.

Each post also follows the company’s visual guidelines, bringing greater consistency and alignment to the brand.

Another important change came with the Organization Chart. Before, finding someone’s contact information within the company was not always easy. Today, employees can search by area in Humand and contact the person they need directly, without having to track down a phone number.

Fewer steps to reach the right person

This direct access between areas, which previously required searching for a contact or going through several intermediaries, is now one of the changes the SportClub team values most.

The support provided by the Humand team is another aspect they highlight: they keep SportClub informed about new features and help the team identify what can be added or improved to get the most out of the platform.

When it comes to the platform itself, the recommendation is clear:

“I would definitely recommend it, mainly because it is an easy-to-use tool that anyone can manage, and because from such a simple platform you can also communicate with your employees and stay up to date with what is happening.”

F
Florencia VicenteMarketing and Communications Manager at SportClub.

About SportClub

SportClub is Argentina’s largest fitness and wellness chain. With more than 30 years of experience, it currently operates over 150 locations across the country. The company operates in the sports and wellness industry, offering fitness and physical activity services nationwide.

Does your company also need to connect its teams without losing the closeness that has always defined it?