The Challenge: Record-Time Migration From Workplace
Miniso faced a critical challenge: migrating more than 3,000 active users from Meta’s Workplace to a new platform in just one month, across Mexico, Peru, and Colombia. The task required more than just a technical replacement—it demanded a solution that could be rapidly adopted and aligned with Miniso’s culture and ways of working.
Finding the right partner was crucial to achieving this goal on time and at scale.
Why Humand: A Different Attitude That Resonates
Humand stood out not only for its robust technology, but for sharing values that resonated with Miniso’s organizational spirit. As Carlos Rivera Flores, Deputy Director of Talent and Culture at Miniso Latam, shared:
“When we found in the market not only solutions very similar to what we had but also a service with a different attitude, it caught our attention. At Miniso, we like to work with those who think differently and make things simple. We found in Humand an ally that thought like us and whose heart moved like ours to achieve things.”
This cultural alignment proved just as important as technical capabilities for a successful transition.
The Solution: Adoption-Driven, Culture-Centered Technology
Humand’s HR platform enabled an agile, smooth migration thanks to three key factors: An intuitive user experience, reducing friction and accelerating adoption; A design that integrated seamlessly with Miniso’s culture and communication style; A digitally native workforce ready to embrace the platform as a new daily habit.
Within just two weeks, 85% of Miniso’s employees were already active on the platform—a number that has since grown to 90% across all three countries.
From Impossible to Possible in Three Weeks
What started as an urgent migration became a success story of digital transformation and cultural alignment. In less than a month, Humand helped Miniso surpass their previous engagement levels, going from 80% activation to over 90%, with most employees logging in and engaging multiple times per day.
Humand’s platform didn’t just replace a tool—it became a central part of daily life for Miniso employees, driving communication, recognition, and community. Together, we turned a challenge into an opportunity, showing what’s possible when the right people and technology come together.