The challenge of communicating with distributed and diverse teams
Grupo Mirgor’s diversity also presents a major challenge for its internal communications. Its employees work across different industries, plants, and regions of the country, with many of them carrying out their daily tasks in production environments without access to a desk or corporate email.
Before Humand, communications were primarily managed through email or team leaders. As a result, information sometimes failed to reach everyone or was interpreted differently as it moved through the organization.
For the Internal Communications team, the challenge was to find a way to share a consistent message with every employee while retaining the ability to tailor it to the specific needs of each plant or audience.
A direct channel to reach every employee
With Humand, Grupo Mirgor was able to centralize its Internal Communications and Human Resources content on a single platform. The app became its main channel for communicating with plant employees, allowing the company to directly reach people who had previously been excluded from traditional digital channels.
From a single space, the team can publish general information for all industrial sites while also segmenting content for a specific plant or audience. This ensures that every employee receives information relevant to their reality without relying on intermediaries.
Some of the modules Grupo Mirgor uses and highlights include:
- Internal Communications: the feed is the main communication channel for plant employees. It allows the team to share messages directly and clearly, tailored to each audience.
- Knowledge Library: centralizes important information and resources so employees can easily find them within the app.
- Documents: brings Human Resources files and content together in one space, accessible from any device.
- Learning: the team has begun incorporating training opportunities into the platform and continues to activate new features progressively.
Ease of use has been key for both employees and platform administrators. Because Humand is available on mobile devices, it offers employees an intuitive experience while simplifying content creation and management for the internal team.
This new channel has already achieved an average participation rate of 80% across the industrial sites where it has been implemented.
Closer communication, regardless of distance
For Grupo Mirgor, Humand’s impact extends beyond content centralization. The platform helps employees feel closer to the company and more connected to the place where they belong, even when they work hundreds or thousands of kilometers away.
This is especially valuable in communities such as Río Grande and Baradero, where the app allows the company to stay present in employees’ daily lives and build warmer, more personal communication. Messages come directly from the company, without relying on informal communication chains and with the same level of clarity for everyone.
As the team incorporates new modules, Humand continues to support its growth closely, helping it identify new possibilities and move forward according to its needs.
“Humand is an excellent solution, especially for companies facing the challenges of geographic distance and diverse audiences. Most of our employees work in plants: they are not sitting at a desk and do not even have corporate email accounts. In that regard, Humand provided the solution we needed.”