Antonio Luquin strengthens its DNA with Humand: communication, connection, and digital management across more than 80 stores

The challenge of staying close, even from a distance

With a nationwide presence spanning more than 80 stores across regions such as Northwestern Argentina, Northeastern Argentina, Cuyo, and Buenos Aires, Antonio Luquin needed to professionalize its internal communications and unify its people management processes.

Until then, communications were informal and fragmented, while manual processes—such as distributing payslips, tracking working hours, and planning vacations—created a significant administrative burden and made it difficult to maintain a consistent culture across the country.

Choosing a tool that connects

The company was looking for a digital platform that could reach every employee, regardless of location, while providing an agile, intuitive, and reliable experience.

Positive references about Humand and its comprehensive approach to communication and people management played a key role in the decision. Its user-friendly design, ease of use, and ability to integrate multiple modules within a single environment made it the ideal solution to drive the digital transformation of the People department.

From paper to click: a transformation in motion

Led by José María Blunda, the People team promoted the adoption of Humand as part of the company’s strategic digital transformation initiative.

Key modules were implemented, including:

• Wall and News, to formalize internal communications and deliver official messages across the entire store network.
• Courses, enabling the company to roll out training content tailored to each role, with progress tracking, assessments, and satisfaction measurement.
• Performance Management, now digital, agile, and secure.
• Time Tracking, Vacations, and Payslips, integrated into a single system, eliminating the need to manually process information sent by email from each store.

The implementation was fast and well received by employees, thanks to the platform’s intuitive interface and the ability to interact, recognize one another, and celebrate achievements across teams.