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UNIFIX: Keeping a Field Sales Force Informed, Aligned, and Moving

UNIFIX is one of Italy’s most experienced specialists in the supply of construction materials, hardware, carpentry, DIY, electrical, and plumbing products. With 70 specialized sales consultants spread across Italy, a €30M turnover, and 6,000 retail partners, their people are always on the move. Keeping them connected is critical for business performance and for building a “Happy Company.”
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Industry

Construction
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Country

Italy
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92 %
Activation rate
95 %
Monthly active users
95 %
Users visit the Knowledge Library every week
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The right tool for a team on the move

When UNIFIX set out to find a new tool for their field sales team, they evaluated three vendors. What they needed wasn’t just another communication platform; it had to feel natural for people who spend their days in front of clients, not screens.

Humand stood out for its ease of use and its social-network-like experience, which the team at UNIFIX saw as essential to driving real adoption across the organization. The Marketing, IT, and HR teams were all involved in the final decision, and the implementation process that followed was, in their own words, “simple, collaborative, fast.”

The right tool for a team on the move

A full office, wherever the day takes you

For a sales team that’s always on the road, knowing where to look for the right information- fast- is the difference between a good client visit and a great one.

  • Knowledge Library: Sales consultants use it as their main source of truth throughout the day, and it’s their go-to reference for checking active promotions and accessing the processes and guidance they need. Automatic notifications mean the team is always up to date, without having to go looking. Personal benefits and entitlements are also housed here, accessible whether someone is in the office or between client visits.
  • Groups and Posts: Departments and locations stay in sync through a single, shared feed, replacing fragmented communication channels.
  • People Directory and Org Chart: Finding the right person in the company is quick and straightforward, no matter where you are.
  • Birthdays and Anniversaries: Individual milestones become shared moments, building connection across a team that’s rarely all in the same place.
  • Service Portal: Field and office are bridged for operational requests, from scheduling expert consultations to arranging showroom kits for events. Structured, trackable, and resolved without back-and-forth emails.

"Humand is an intuitive solution, easily adoptable across the entire organization."

Giorgia Tirado
HR Specialist

“The great advantage of Humand is having all the company information centralized in one place, in a simple and immediate way."

Gloria Stefanolli
Marketing Specialist

From rollout to everyday habit

Adoption was positive and quick, even for colleagues less comfortable with complex digital tools, making this a real win for a workforce that had previously relied on fragmented channels to stay informed.

The Humand team stayed close throughout the process, and the ongoing support from their dedicated contact made all the difference.

A platform that works as hard as the team does

Today, UNIFIX’s sales consultants have everything they need to walk into every client visit prepared, informed, and connected to the rest of the company. The numbers tell the story: a 92% activation rate and 95% monthly active users across the organization.

What do the team values most? The Knowledge Library, and knowing that the right information is always within reach, wherever the day takes them.

Equip your team to show up prepared, every time.