The challenge of reaching everyone
With five locations and very diverse teams, Las Marías has a distinctive challenge: most of its employees don’t work at a desk. They’re on the move, far from headquarters, and many work in the field.
Managing a workforce with such varied profiles, from field workers to office staff, made reaching everyone in the same way, at the same time, the central challenge.
Centralizing to organize and connect
With Humand, Las Marías centralized its HR requests: inquiries, procedures, and a range of processes that used to take longer than necessary and could be standardized. The IT team also set up its support ticket system, where employees can submit requests ranging from a new mouse to reporting a problem with an application or device.
Chat became the most valued channel for connecting with employees who, in many cases, have never met in person. Having a profile inside the platform feels more natural than reaching out through a personal phone number.
“The chat module, I think, came to solve something real... There are many people I've honestly never seen in my life, but I can chat with them. A personal contact, a cell phone number, can sometimes feel more intimidating. So having this profile, this direct communication channel to quickly get something across, to know they're active, I think that's where we use it the most.”
The result: Everyone connected
Before implementation, the team had a concern: how would employees in agriculture, less familiar with work tools on their phones, adapt to the platform? The opposite happened. Those were the profiles that joined the most and got the most involved.
Today, Las Marías reaches its 1,500 employees no matter where they are. What seemed like the biggest obstacle, getting field workers on board, turned into the strongest sign of success. And the implementation was completed on schedule.
“The implementation was very agile and very fast. Even though it was disruptive, it was very successful. We completed it within the timeframe we had discussed, and despite our own limitations given the culture and type of work, we were able to implement it very smoothly.”