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Farmacity: connecting, listening, and transforming in real time

Farmacity is a leading health, wellness, and consumer goods company with a presence in more than 15 Argentine provinces. Its ecosystem includes pharmacies, cosmetics, gifts, and healthy food, supported by more than 8,200 employees working to improve the experience of millions of people.
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Industry​

Retail
icon country

Country

Argentina
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People

6.500
GUS0531
+ 8200

connected employees

+ 300

stores across 15 provinces

100 %

response rate in the use of Experience

A diverse ecosystem, one shared need: staying connected

Farmacity is much more than a pharmacy chain. Today, its ecosystem includes four business units: Farmacity (pharmacy), Simplicity (wellness and gifts), Get the Look (beauty), and The Food Market (healthy food). With more than 8,200 employees across 15 provinces, four distribution centers, and over 300 stores, delivering the right message to each person became increasingly complex.

From centralized communication to real connection

Before using Humand, communication was centralized and difficult to measure. There was no way to know whether messages were reaching employees, being read, or making an impact. Today, with just one click, every employee can access all the information they need through an app, including news, tools, internal campaigns, and more.

People Experience: from data to action

As the use of Humand grew, new needs also emerged. Farmacity’s team wanted to better understand the employee experience at every key moment throughout the employee lifecycle. Together with the Humand team, they implemented the People Experience module, which has become a key tool for listening, measuring, and taking action.

The first experience pulse survey was completed by nearly the entire company in just one week. Results were displayed in real time, and each leader gained access to their team’s data, enabling them to provide support and take action quickly.

““Before Humand, we were communicating blindly. Today, we can see the impact of every message, respond to feedback, and build real connections quickly.””

P
Paola CarosellaExperience Owner | Cultural Domain

About Farmacity

Founded in 1997, Farmacity is Argentina’s leading pharmacy retail chain. It operates more than 250 stores across 15 provinces under different formats and welcomes over six million customers every month. In addition to medicines, it offers personal care products, dermocosmetics, and healthy food.

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