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Dia: The Entire Company in One Place, at the Same Time

Dia uses Humand to centralize internal communications, reach all employees in real time, and connect store, warehouse, and office teams on a single platform.
icon industry

Industry​

Retail
icon country

Country

Argentina
icon people

People

3,000
dia
+3,000

employees connected

+ 1,000

stores in Argentina

The challenge of reaching everyone

With more than 1,000 stores, distribution centers, and offices spread across Argentina, Dia faced a challenge familiar to any company with a dispersed workforce: reaching everyone at the same time.

Internal communications relied on multiple channels, and information didn’t always reach store staff, warehouse employees, and office teams in the same way or at the same time.

Bringing together more than 3,000 employees on a single platform that worked equally well for store personnel and the corporate office was a concrete need.

One click for the entire organization 

With Humand in place, everything changed. Today, a published post reaches employees in seconds — as a notification — whether they’re at a store, a warehouse, or the office. No middlemen. No delays.

At Dia, Humand is the place where the whole company comes together. Internal communications, benefits, contests, surveys, and internal job postings all live there.

“As we always say, Humand is all of Dia in one place.”

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Alejandro CrespoInternal Communications Specialist, Dia

Three years in, and participation exceeds expectations 

Adoption grew organically. Today, participation in every initiative — from a contest to a survey — exceeds the team’s expectations.

They’ve been with Humand for three years, and beyond valuing the tool itself, they’re also very happy with the team behind it. Always available, ready to handle any request and to act as a bridge between Dia’s needs and the different areas within Humand. And when something can’t be implemented right away, it gets mapped out on the roadmap for the future.

The result: Everyone, in the same place, at the same time 

Three years after implementing Humand, Dia achieved what once seemed difficult: the entire company in one place, receiving the same information at the same time.

What started as an internal communications solution became the central hub of daily work life for more than 3,000 employees. For such a dispersed audience, the platform solved something simple yet powerful: making sure everyone gets the same information at the same moment.

“I would 100% recommend it because for a workforce as dispersed as a supermarket chain’s — across offices, distribution centers, and stores — it’s really great for bringing everyone in the company together in one place and making sure everyone gets the same information at the same time.”

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Alejandro CrespoInternal Communications Specialist, Dia

company

Dia is a proximity retail chain founded in Spain in 1979, with a presence in Argentina since 1997. It operates more than 1,000 stores across Buenos Aires City, Greater Buenos Aires, and various provinces throughout the country.

Módulos utilizados

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