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Freddo: from desktop to mobile across the entire operation

With employees working across stores, the production plant, and offices in Argentina, Uruguay, and the United States, Freddo needed a simpler, more accessible experience for its entire operation. With Humand, the company moved its key processes to mobile and centralized its entire people management experience on a single platform.
icon industry

Industry​

Gastronomic
icon country

Country

Argentina
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~ 95 %

active users

60 days

from kick-off to go-live

100 %

formal documentation digitized in Humand

A management experience that did not match the way teams worked

Before implementing Humand, Freddo used a tool focused on documentation and time tracking. However, because it did not offer mobile access, it was disconnected from the day-to-day reality of an operation where a large share of employees work in stores rather than in front of a computer.

On top of that, different processes were spread across several tools, making management and communication between Argentina, Uruguay, and the United States more difficult. Freddo needed a more accessible solution that could support its teams from anywhere.

From project kickoff to launch in six weeks

The transition to Humand was fast and well organized. “It was like unplugging one system and plugging in another. It happened very quickly,” Leandro recalls. In just a month and a half, Freddo already had its main modules up and running and was able to leave its previous tool behind.

The implementation was carried out in stages: essential processes were prioritized first, and new features were added afterward. This approach allowed the company to move quickly without losing sight of the operation’s most urgent needs.

An integrated experience for the entire operation

Today, Humand supports a large part of Freddo’s day-to-day people management, from an employee’s first day to the organization of schedules, documents, and goals.

  • Documents: this module accounts for 60% of all transactions within the platform. It centralizes onboarding, digitally signed communications, and each employee’s documentation.
  • Time tracking: managers organize schedules through the app, and every new employee begins their experience by registering facial recognition to clock in.
  • Internal communication: the newsfeed allows Human Resources to segment updates, while groups enable more direct communication between teams.
  • Time Off: requests are also managed digitally, giving employees and leaders greater visibility.
  • Performance review: Freddo also uses Humand to support employee development, centralize evaluations, and track goals within the same digital experience.

95% active users in one place

The clearest result is adoption: nearly 95% of Freddo’s employees are active on Humand. The platform becomes part of the employee experience from day one, as new hires register facial recognition to clock in even before completing their onboarding.

For Leandro, the most significant change has been centralization. What was once spread across several tools now lives in one place. And having mobile access completely changed the equation for an operation where most employees never sit in front of a computer.

“Humand centralized processes that were spread across several tools into one platform. Today, its role has become essential.”

L
Leandro PezzettoHead of Human Resources

About Freddo

Freddo is an Argentine ice cream chain with more than fifty years of experience and a presence in Argentina, Uruguay, and the United States. Its operation includes company-owned stores, a production facility, corporate offices, and a retail business unit that sells through supermarkets.

Does your operation also have distributed employees who don’t have access to a computer?