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iTrip Franchise Association: A Seamless Migration Toward Smarter Internal Communication

The iTrip Franchise Association is a short-term rental management company offering personalized service and advanced technology. With a network of local experts, it helps property owners maximize revenue while ensuring top-quality guest experiences.
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Industry​

Hospitality & Tourism
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Country

United States
ChatGPT Image 3 jun 2025, 03 38 39 p.m.
100 %

User Activation Rate

80 %

Engagement Rate

62 %

Weekly Active Users (WAUs)

After 8 Years on Workplace, the iTrip Franchise Association Decided To Migrate

For over eight years, the iTrip Franchise Association relied on Workplace to manage its internal communications. However, as the company expanded and Workplace announced its shutdown, a new solution became necessary. In addition, key features were lacking—particularly in structured content distribution, centralized information access, and cross-team visibility. These gaps posed challenges in a distributed franchise model, where clear and consistent communication plays an important role.

Why Humand Over Other Platforms?

When it came time to explore alternatives, Humand stood out not just for its functionalities, but for the way it accompanied the iTrip Franchise Association every step of the way.
The platform matched Workplace’s proposal, but offered substantially more value—delivering an ecosystem of tools tailored for internal alignment, knowledge sharing, and team recognition. What made the biggest difference was the personalized, hands-on transition support. Rather than a cold software switch, the process felt guided, collaborative, and focused on their success from day one.

Unlocking New Capabilities Through a Full Platform Rollout

The iTrip Franchise Association launched Humand across the organization between October and December 2024. The rollout included a full suite of modules designed to enhance internal collaboration and communication. Among the features implemented were the Internal Social Network, Magazine, Chat, Knowledge Libraries, Document Management, Company Policies, Quick Links, Learning tools, Birthdays & Anniversaries, Events, and Kudos for peer recognition.

One of the most impactful additions was the Magazine module, which enabled the leadership team to publish articles and updates to the entire organization. This helped unify messaging and increased content visibility company-wide—something they hadn’t been able to achieve effectively with Workplace.

“"Humand stood out by offering much more, along with a hands-on transition team, great customer service, and fast response times."”

S
Steven GoodwinPresident of the iTrip Franchise Association

Index

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