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Miniso: Successful Migration Achieves 93% Adoption in Just Three Weeks

Miniso is a global lifestyle brand offering affordable, design-led products. Since launching in China in 2013, it has grown to over 7,100 stores worldwide, blending minimalism, quality, and fun into everyday essentials.
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Industry

Retail
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Country

Mexico, Peru and Colombia
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People

3,000
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miniso

The Challenge: Record-Time Migration From Workplace

Miniso faced a critical challenge: migrating more than 3,000 active users from Meta’s Workplace to a new platform in just one month, across Mexico, Peru, and Colombia. The task required more than just a technical replacement—it demanded a solution that could be rapidly adopted and aligned with Miniso’s culture and ways of working. Finding the right partner was crucial to achieving this goal on time and at scale.
miniso

Why Humand: A Different Attitude That Resonates

Humand stood out not only for its robust technology, but for sharing values that resonated with Miniso’s organizational spirit. As Carlos Rivera Flores, Deputy Director of Talent and Culture at Miniso Latam, shared: “When we found in the market not only solutions very similar to what we had but also a service with a different attitude, it caught our attention. At Miniso, we like to work with those who think differently and make things simple. We found in Humand an ally that thought like us and whose heart moved like ours to achieve things.” This cultural alignment proved just as important as technical capabilities for a successful transition.
“It has become another social network on the phone, one our collaborators check while on public transport, before bed, during breakfast… When something happens in the store, when someone uploads a photo of something important, when colleagues give recognition. It’s about sharing and informing through the platform.”
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Carlos Rivera Flores

Deputy Director of Talent and Culture at Miniso Latam

The Solution: Adoption-Driven, Culture-Centered Technology

Humand’s HR platform enabled an agile, smooth migration thanks to three key factors: An intuitive user experience, reducing friction and accelerating adoption; A design that integrated seamlessly with Miniso’s culture and communication style; A digitally native workforce ready to embrace the platform as a new daily habit. Within just two weeks, 85% of Miniso’s employees were already active on the platform—a number that has since grown to 90% across all three countries.
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From Impossible to Possible in Three Weeks

What started as an urgent migration became a success story of digital transformation and cultural alignment. In less than a month, Humand helped Miniso surpass their previous engagement levels, going from 80% activation to over 90%, with most employees logging in and engaging multiple times per day. Humand’s platform didn’t just replace a tool—it became a central part of daily life for Miniso employees, driving communication, recognition, and community. Together, we turned a challenge into an opportunity, showing what’s possible when the right people and technology come together.

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