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2025 Feature Highlights
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Internal Communication as an Operational Advantage at Binomia

Binomia is a Mexican company founded in 2003 that operates as an omnichannel contact center with a strong focus on artificial intelligence. With distributed teams and a constantly evolving operation, internal communication became a key factor in improving efficiency, measuring results, and supporting business growth.
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Industry

Services
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Country

Argentina
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When Communication Isn’t Measured, It Loses Impact

At Binomia, there is a clear guiding principle: if it can’t be measured, it can’t be improved. However, before implementing Humand, the organization faced several challenges:
  • Key messages took between two and seven days to reach the entire organization.
  • Lack of metrics to understand reach, readership, or real impact.
  • Fragmented channels that generated noise and duplicated information.
  • Inefficient administrative processes, such as access to payroll receipts, which led to frequent requests and complaints.
  • High operational and opportunity costs associated with the time and resources spent on communication.
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Measuring to Gain Speed, Focus, and Control

To overcome these challenges, Binomia looked for a platform that would allow them to centralize internal communication, streamline processes, and make impact measurable. That’s when they decided to adopt Humand, a key tool that enabled information to flow through a single, shared space accessible to the entire organization.

The change was immediate. Communication timelines were dramatically reduced, and messages that once took days began reaching teams within hours. At the same time, the digitalization of documents such as payroll receipts eliminated friction, improved the employee experience, and reduced the operational workload for internal teams.
“In addition to reducing communication channels, the platform offers many other tools that allow us to use audiovisual materials, surveys, forms, and dynamics to increase employee participation.”

Rubén Licea

Internal Communications Coordinator

Less Noise, More Impact, Better Decisions

With Humand, Binomia significantly expanded the reach of its key messages and sharply reduced irrelevant communications. This optimization made it possible to:
  • Reduce the time spent on operational communication management.
  • Free up resources to plan higher-impact strategies.
  • Make decisions based on concrete data rather than assumptions.
Centralizing channels and improving efficiency also translated into tangible operational cost savings, confirming that well-managed communication has a direct impact on business results.

Humand thus became a daily meeting point, even for teams working remotely. Through chats, updates, surveys, and interactive content, communication became more direct and participatory, and employees began engaging actively by reacting and commenting.
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of employees reached by key messages

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interactions on corporate announcements

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reduction in operational costs

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Results That Confirm the Path Forward

Measuring, adjusting, and improving have always been part of Binomia’s DNA. Today, that same philosophy is reflected in its internal communication, which has become more agile, clearer, and more efficient, supporting the company’s growth with concrete and sustainable results.

Show the impact of optimizing your internal communication

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